Small Wonders

Small Wonders

They say it takes a village to raise a baby, but Rosanna Young knows all too well that it also takes a supportive community to build a successful business.
June 22, 2019 — Tina Christopoulos
Billie le Kid

Billie le Kid

Moms, friends and co-owners Ariane Lescop and Véronique Saine have created a real shopping destination for kids on perhaps Montreal's prettiest street, Avenue Laurier West. 
June 07, 2019 — Tina Christopoulos
Hutch Baby

Hutch Baby

As Hutch Baby turns one, owner Alexus Hight talks about her dream to bring environmentally friendly kids clothing to Cincinnati--especially after becoming a mom herself.
May 22, 2019 — Tina Christopoulos
Boutique Béluga

Boutique Béluga

Anne-Laurie Bergeron unexpectedly took the reins of her mother’s boutique and used her business savvy and a tight-knit local business community to make it thrive.

April 05, 2019 — Tina Christopoulos
Out of Town

Out of Town

Neighorhood Shop Spotlight: Out of Town

1681 3rd Ave W #18 Dickinson, ND

By Tina Christopoulos

 

Newly minted mom to a 6-month old little guy, Brooke Leno talks about wanting to bring quality brands to her small-town community and how the locals see her store as a destination outing.

What inspired you to open a clothing store?

Out of Town was founded in 2011 with the goal to bring brands to our small town that you used to have to go "out of town" to find. Since then we have expanded and opened a second store in Bismarck. Our customers love the uniqueness and that they can shop locally for the things they want versus ordering online.

 

How would you describe being a local boutique?

My favorite part is building relationships with our customers and the entire community. We get to know people and get to outfit them through all their great life moments. Being in our community for over 7 years, we've dressed some people through college, for their first job, for their bachelorette party or bridal shower, done tuxes for their wedding, and then started outfitting their babies! It's such an amazing feeling knowing people keep coming back and being able to get to know our community year after year.

What can you tell us about your community?

The kids come in and go straight to the Goldfish crackers we offer them because they are so used to being in our store! We are located in smaller communities, so on a weekend sometimes "getting out of the house" is coming to our store to hang out and look around. It's an amazing feeling knowing they love to come see us.

What do you look for when you bring a brand into your store?

We want to make sure that the clothes are going to be comfortable, wash well, and be able to be worn from one kid to the next in a family with multiple kiddos. We think about where the kids are going to wear particular pieces and if it works for those situations. We also want to make sure that the price is reasonable because our customers are definitely aware that kids grow fast! A lot of thought goes into each brand and each piece we choose for our store.

What attracted you to Miles baby?

It’s cute, but functional, and also very well priced. We love the fact that the clothes are so soft and the kids feel like they are wearing sweats, but they look adorable! The brand also washes up really great. Our customers wash and dry the pieces and they don't shrink or get out of shape. Lastly, the fact that most pieces are unisex and can be mixed and matched is a total bonus! My son has plenty of Miles Baby, it's my favorite clothes to put on him.

Do you prefer being on the floor in the store, or behind the scenes?

I really enjoy a mix of both. Any business owner would understand that there is a lot of work that goes on in that back room which is very time-consuming. Sometimes it's hard to get on the floor as much as I'd like, but I try to at least 1-2 days a week. Being on the floor and talking to people helps me get the feedback I need to continue to build this business and be successful. Seeing and helping our customers really puts that fire back into my soul and reminds me why I did this in the first place. They put a smile on my face!

March 24, 2019 — Tina Christopoulos
Citrus Kids

Citrus Kids

Our focus goes West this month to a beautiful Nanaimo-area shop. Discover what inspired mother of two (soon to be three) Leslie Harris to open Citrus Kids.
February 15, 2019 — Daniel S
August Kinn

August Kinn

Spreading the holiday cheer by putting a spotlight on a unique Toronto-area shop. Discover August Kinn and learn more about their awesome owners, Julie and Katie
December 18, 2018 — Tina Christopoulos
Les Petits Voyous

Les Petits Voyous

Our way of getting to know your communities and encouraging them to support their favourite small businesses.

In our latest edition, owner of local Montreal boutique and Miles stockist,  Les Petits Voyous.

November 23, 2018 — Tina Christopoulos